In the business, we joke about PR math. This is when marketers use real data to create an unreal impression. The beauty of PR math is its supposed ethical soundness. Real numbers don t lie. Similarly, President Clinton did not have sexual relations with that woman, Ms. Lewinsky. Realtors gladly use PR math. Today s post shows an example from a westside agent. Because many realtors are running ads like this, I ve concealed the realtor s identity so that she s not unduly singled out. The ad a...
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